A Study of the Similarity between Base and Target Domains of Metaphor in Print Advertising
碩士 === 銘傳大學 === 設計管理研究所 === 92 === That advertising makes use of metaphors is named metaphor advertising. Based on the analogy theory in psychology, metaphor can be defined as a familiar object, concept, or behavior (Base domain) which is adopted to express an unfamiliar one (Target domain), and the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85886292056884392367 |