作者未提供
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 92 === Celebrity endorsement is a common form of advertising. So Many brands use the foreign endorsers in the advertising. However, this is not all foreign endorsers to suitable for all kind of brand. In this study, we want to find out want kind of endorser (foreign en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27bw2d |