A study of integrated marketing policy with cooperative partner relationship in steel production company
碩士 === 義守大學 === 管理科學研究所 === 92 === To reflect the effect of fast change of external environment, most businesses should adjust their international marketing strategy (4P strategy: product, price, promotion and place) and reform their organization. Hopefully it might gain more benefits and chances in...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48501783356654552523 |