The Effects of Spokesperson’s Type, Message Appeal and Previous Attitude of Audiences on Performance of Idea Communication
碩士 === 義守大學 === 管理科學研究所 === 92 === ABSTRACT This study examines the direct and interactive impact of spokespeople’s types, way of message appeals and audience’s previous attitude on performance of idea communication in social marketing of non-profit organizations. Spokespeople’s types...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79745735164832475558 |