An Empirical Survey on Experiential and Post-modernism Tendency of Comsumption
碩士 === 義守大學 === 管理科學研究所 === 92 === Recently many service industries adapt “experiential marketing” to win customer’s preference and loyalty. Even they tend to offer a rather teleological view of commerce, regarding economic progress as a succession of stages from commodities to goods to services to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54260045032823960203 |