A Research of On-Line Game Consumer Behavior based on the student of Fu-Jen Catholic University

碩士 === 輔仁大學 === 應用統計學研究所 === 92 === In a competitive market, on-line game firms are facing the problem of how to extend the market and how to attract players to increase their expense. In order to characterize the life style, a profile of leisure and consumer behavior between players and...

Full description

Bibliographic Details
Main Authors: Chen Ya Nan, 陳亞男
Other Authors: Pei-San Liao
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/64940355515846559609