The Effects of Brand Origin, Manufacturing Origin, and Price Discount on Purchase Intentions --- A Study of Notebook Computer
碩士 === 輔仁大學 === 管理學研究所 === 92 === Abstract : Because of the globalization effect, the same products or brand may be in multinational production, make the country''s effect of source of the products lose their important influence power; However, tens thousands of goods flooded on...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97677961910191600864 |