The study of design attributes of interactive internet advertisement on purchase intention
碩士 === 輔仁大學 === 管理學研究所 === 92 === As long as it enters the information age of the third wave, internet becomes more and more important, and consumers'' purchase behavior has got different development with birth of the internet. Go over, consumers'' purchase desires receive more t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65451112616408609640 |