The Effects Country-of-Origin, Brand Fit, and Brand Personality on Perceived Quality of Co-Branding Product.
碩士 === 輔仁大學 === 管理學研究所 === 92 === Brand is a powerful source of sustainable competitive advantage to business. In order to reduce marketing cost, managers hope to improve the brand equity of their own product through allying with other brand. Thus, this study aims to investigate the effects, such as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98107644899275085508 |