Applying Bass Model framework to explore the Autonomy and Relatedness in Relationship Life Cycle.

碩士 === 逢甲大學 === 企業管理所 === 92 === Current thought implies that the source of market success is defined neither by quality management nor by innovative products and customer satisfaction. Instead, market success is based on profitable market relationships. Day(2000)mentioned that the ability of a firm...

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Bibliographic Details
Main Authors: Chia-Yin Tsai, 蔡佳穎
Other Authors: Charles S. Chien
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/32061425538964921049