A Study on the Relationships among Product Involvement、Brand Equity、Emotional Advertising Appeals and Purchase Intention─Taking the Cellular Phone as example
碩士 === 大葉大學 === 工業關係學系碩士班 === 92 === Almost everyone live in the brand world. The brand equity is viewed as a very important concept in the academic circles and practical circles. Due to the successful and famous brand, marketing staff can acquire competitive advantages. Therefore, using individual...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87843495741423590915 |