A Study on Relationship Strength and Customer Loyalty - A Case Study for a Securities Firm
碩士 === 大葉大學 === 資訊管理學系碩士班 === 92 === In recent years, domestic securities firms have encountered intense competition as Taiwan becoming a member of WTO. The establishment of large number of financial holding companies intensifies the situation even further. Marketing strategy of securities firms has...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96736252399954338755 |