The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 92 === Abstract In past few years, retailers have replaced suppliers that dominated the distributive environment in Taiwan. As an important role in the retailing market, hypermarket has sharply raised the sales rate. Do too many enterprises do into this ind...

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Main Author: 巫宜憧
Other Authors: 封德台
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/84546262598044876612
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spelling ndltd-TW-092DYU003210252016-01-04T04:08:55Z http://ndltd.ncl.edu.tw/handle/84546262598044876612 The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China 兩岸量販業促銷策略之比較研究 巫宜憧 碩士 大葉大學 國際企業管理學系碩士班 92 Abstract In past few years, retailers have replaced suppliers that dominated the distributive environment in Taiwan. As an important role in the retailing market, hypermarket has sharply raised the sales rate. Do too many enterprises do into this industry; the competition has turned into more violence. Therefore, all kinds of promotion are showed up in the market. Service industry is an industry of focusing on customers; hence, the marketing main point of hypermarket becomes customers’ satisfaction. To ensure the leading position, hypermarkets try their best to use all kinds of promotion ways to offer customers diversification merchandise and sweet services to be high satisfaction. This research is to be hypermarket as the target objective and discuss the relationship of promotion ways, consumers’ decisions and customers’ satisfaction. In addition, the range of this research is Taiwan and Mainland China cities and the research method is to send out questionnaire and gets effective copies 153. 封德台 陳木榮 2004 學位論文 ; thesis 88 zh-TW
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language zh-TW
format Others
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description 碩士 === 大葉大學 === 國際企業管理學系碩士班 === 92 === Abstract In past few years, retailers have replaced suppliers that dominated the distributive environment in Taiwan. As an important role in the retailing market, hypermarket has sharply raised the sales rate. Do too many enterprises do into this industry; the competition has turned into more violence. Therefore, all kinds of promotion are showed up in the market. Service industry is an industry of focusing on customers; hence, the marketing main point of hypermarket becomes customers’ satisfaction. To ensure the leading position, hypermarkets try their best to use all kinds of promotion ways to offer customers diversification merchandise and sweet services to be high satisfaction. This research is to be hypermarket as the target objective and discuss the relationship of promotion ways, consumers’ decisions and customers’ satisfaction. In addition, the range of this research is Taiwan and Mainland China cities and the research method is to send out questionnaire and gets effective copies 153.
author2 封德台
author_facet 封德台
巫宜憧
author 巫宜憧
spellingShingle 巫宜憧
The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
author_sort 巫宜憧
title The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
title_short The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
title_full The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
title_fullStr The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
title_full_unstemmed The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China
title_sort competitive research on the promotion strategies of hypermarkets in taiwan and china
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/84546262598044876612
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