The Competitive Research on the Promotion Strategies of Hypermarkets in Taiwan and China

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 92 === Abstract In past few years, retailers have replaced suppliers that dominated the distributive environment in Taiwan. As an important role in the retailing market, hypermarket has sharply raised the sales rate. Do too many enterprises do into this ind...

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Bibliographic Details
Main Author: 巫宜憧
Other Authors: 封德台
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/84546262598044876612