An exploratory study of the determinants, obstacles and brand equity effect of American higher educational institutions developing owned-brand merchandise
碩士 === 大葉大學 === 事業經營研究所 === 92 === As the sustainable operation and quality management of higher education have progressed in a diversified manner along with the change in Taiwan’s population structure and education pattern, this study focuses on the methods in which branded merchandize is developed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92058783045860338477 |