A Customer Segmentation Method Based on Transaction Patterns
碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 92 === Abstract Customer segmentation is a critical step to the success of target or segment marketing. The effectiveness of customer segmentation depends on a good number of variables such as customers’ demographic, behavioral, geographic, and psychographic characteri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5rgy4k |