A Study on the Consumers'' Preference of the Product Attributes of the Leisure Winery Garden

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === This study uses“direct-scaled measurement” to survey consumers’preference to the product attributes of leisure winery garden. Scholars and experts were involved in the brain storming sessions to analyze, the product attributes of leisure winery garden. Questio...

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Bibliographic Details
Main Authors: Chu-Hua Shih, 石茱樺
Other Authors: Terry Taihor Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/j32s33