The effects of customer life style on the recreation vehicle brand equity evaluation
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === With changes of the values and lifestyles, the consumption structure of the automobile market in Taiwan has changed in recent years. Customers expect that there are more functions in a car except for the basic transportable function. Therefore, satisfying the mu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uq69w9 |