The Study of Relationship Marketing of the Banking Mutual Fund

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === As more and more investors choose Mutual Fund as a source of investment, it is important for the banking industry under very competitive circumstances to consider how it can attract customers to purchase mutual fund, increase the service charge for each transact...

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Bibliographic Details
Main Authors: Yu-Hai Peng, 彭鈺惠
Other Authors: Yih-Chaung Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/7m926a