The advantages and critical successful factors of introducing customer relationship management system
碩士 === 中原大學 === 企業管理研究所 === 92 === As the liberation, internationalization and global competition, customer relationship management (CRM) has become one of the most important issues of enterprise. Enterprise would like providing customer centric service relies on CRM system is must. Enterprises coul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pws7v4 |