The Influence of Perceived Risk on Percived arketing mix and Brand equity
碩士 === 長榮大學 === 經營管理研究所 === 92 === Enterprises in Taiwan are famous for technique of manufacturing around the world, but they always do not care the management of brand marketing. This research continues the mode of the Aaker (1992) for Brand Equity research, and according to shocker, Srivastava, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00143546299623797422 |