The customer-oriented critical evaluation criteria of channel service quality performance in the e-CRM bank
碩士 === 中華大學 === 經營管理研究所 === 92 === In the electronic commerce time, banking needs to face the challenge of IT implementation. The e-CRM is one of the IT implementation and had been widely used in service industry, especially in banking industry. The e-CRM system can make company’s customer relations...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35649346190385924647 |