The Causal Model of Internet Advertising Effectiveness
博士 === 中華大學 === 科技管理研究所 === 92 === This research is to demonstrate evidence-based Internet advertisement scenarios: the impacts, from dissimilar “contents and types of webpage” and diverse “presentation modes of advertisement”, on five indexes of advertising effectiveness. 587 interviewees are rando...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30649894890975488547 |