Researches concerning analyzing the performance of the employing customer relationship management of franchise service industry by balanced scorecard

碩士 === 中華大學 === 科技管理研究所 === 92 === The franchise now has become the hottest business model of the world. The franchise business model(“Franchise”)makes risk management, cost-down, and competitiveness intensification more easier. The loyalties of customers fade out with the progress of the IT industr...

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Bibliographic Details
Main Authors: Chen-Shiuan Chang, 張宸瑄
Other Authors: Wen-Chin Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/w829p7