The Impact of Marketing Channel on Customer Value Judgement︰A Means-End Chain Model
碩士 === 國立中正大學 === 企業管理研究所 === 92 === In the modern consumer-driven marketing market, customer value has been a theme that the enterprisers have wanted to understand all the time to strive for the customer’s approval in the environment of the competition. But value is still a quite abstract concept,...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04109989232583775132 |