The Effects of Manufacturer’s Suggested Prices、Retailer’s Invoice Prices and Brand Familiarity on Consumers’ Purchase Intentions
碩士 === 國立中正大學 === 企業管理研究所 === 92 === The effects of price-comparison advertising and brand familiarity on consumer s’ price perception and behavioral intention are investigated in this study. In price-comparison advertising, a advertised reference price（manufacturer’s suggested retail prices、retai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40348913110945758816 |