THE EFFECT OF PERCEIVED QUALITY OF PRODUCT ON CONSUMER SATISFACTION ANDBRAND LOYALTY─FOR CONTACT LENSES LOTION MARKET IN TAIPEI CITY
碩士 === 大同大學 === 事業經營研究所 === 91 === With the rising awareness of consumerism, firms need to reexamine their relationship with consumers. As a result, services provided to satisfy consumers become strategic tools. To provide careful and high quality service will undoubtedly be a source of competitive...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05657307831918165945 |