REGRET IN REPEAT PURCHASE VERSUS SWITCHING DECISIONS: THE ATTENUATING ROLE OF DECISION JUSTIFIABILITY
碩士 === 大同大學 === 事業經營研究所 === 91 === With increasing globalization of the world economies, market opportunities seem to be more open for consumers. This, in turn, causes broad choices among consumers in order to buy better products. Consumers must often decide whether to continue making dec...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02792062388208102601 |