THE EFFECTS OF NOVEL ATTRIBUTES AND BENEFIT INFORMATION ON PRODUCT EVALUATION
碩士 === 大同大學 === 事業經營研究所 === 91 === Facing the variety of consumer demand nowadays, firms develop products in differentiation categories and functions. The products attract consumers by differentiation on the value of attributes. Many technological innovations feature attributes those are novel or co...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74910423075849072840 |