A study on event sponsorship of Chinese Taipei University Sports Federation-The case study of 2002 Senao International World College Baseball Invitational Series

碩士 === 臺北巿立體育學院 === 運動科學研究所 === 91 === Abstract The purpose of this study was to study the title sponsorship case of Senao corporations, who sponsored 2002 Senao International World College Baseball Invitational Series. The author of this research examined motives of the sponsor, consider...

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Bibliographic Details
Main Authors: Yeh, Kuo-Huei, 葉國輝
Other Authors: Cheng, Hu Ph.D.
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/04353836236577596626