Research of the influence of sports events'' media strategy on the enterprise sponsorship: Case study of Nike sponsorship of HBL
碩士 === 臺北巿立體育學院 === 運動科學研究所 === 91 === Abstract For a long period of time, the sporting organizations and events in Taiwan lacked a marketing notion that could attract media reports in order to encourage sponsorship from enterprises. This made our sporting industry fall behind in the flo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38029485484662025469 |