The Study of Buyers'' Information Source and Trade Advertising Effect
碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 91 === The Taiwan export-oriented manufacturers use trade shows as their primary marketing method. When businesses have limited resources the use of trade advertisements is a common, effective alternative. Understanding buyers’ approaches to information search can h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/71201609849008214994 |