A study of consumer behavior of wedding banquet market in Taipei
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === The main purpose of this research is to use the consumer strategic procedure of E-K-B (Engel，Kollat and Blackwell)model to study the consumer behaviors of wedding banquet market in Taipei. The key variables of consumers' “involvement degree” and “life s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/16120839043395768961 |