A study of the effect of preferences or sales promotions on credit card holders’ behavior.
碩士 === 淡江大學 === 管理科學學系 === 91 === As the rapid growth of the domestic credit card market, backs spare no efforts to promote in order to strengthen for market share. The major purpose of this study is to understand which promotional tool was the most preference for credit card holds, and if the prefe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54548795016118899642 |