Market Research and Brand Strategy Planning--Case Study of Canned Coffee Market
碩士 === 淡江大學 === 管理科學學系 === 91 === The high added-value that brand brings out can''t be imitated and replaced by other competitors. Therefore, building brands has become an immediate matter. Brand management with excellent performance will have to gather correct market information first, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97040474562807630329 |