The Study of Relation between Product Value, Brand Trust, Brand Affect and Brand Loyalty

碩士 === 淡江大學 === 國際貿易學系 === 91 === In international age, countries open their internal markets to each other on account of reciprocity. Industries of nations not only fall into unprecedented puzzler result from cheap production cost in Southeast Asia, but also stress in management because of limitles...

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Bibliographic Details
Main Authors: kan Weng Hei, 簡詠喜
Other Authors: Tseng Yi-Ming
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/07710279235991460294