The Impact of Tour Leader''s Service on Customer Satisfaction and Loyalty
碩士 === 淡江大學 === 企業管理學系 === 91 === Tour leader is a main attendant in a tour. The service delivery of the tour leader will influence the customer’s perceived quality in a tour. Related literatures show that the service level of the tour leader is the first criteria to evaluate the performance of a to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89204840180495362299 |