The Influence of Consumer''s Internet Navigating Behavior toward Value Perception and Attitude of Website
碩士 === 淡江大學 === 企業管理學系 === 91 === This research concerns about consumers'' value perception and attitude toward website and the affecting relationships between them. Further, we discuss the intervening effects of different navigating behavior, product involvement, product knowledge, inform...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95715075925051776682 |