A Study on TV Commercials, Brand Image and McDonald''''s
碩士 === 淡江大學 === 大眾傳播學系 === 91 === This study attempts to explore “the brand image of TV commercials on McDonald’s”. And finding out how McDonald’s adjusted its brand image of TV commercials to Taiwan society in 18 years. Besides, “globalization vs. localization” is also the key concept to examine th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70697099528534519568 |