The competitive strategies of broadcasting industry in Chinese region

碩士 === 淡江大學 === 大眾傳播學系 === 91 === The industries of Taiwan broadcasting are facing some external and internal factors, including the trend of developmental and industrial structure of global mega-media, the ways to response to WTO, the competition and opportunities in the market of Chinese region. B...

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Bibliographic Details
Main Authors: Yuan, Ying-Shan, 袁櫻珊
Other Authors: Lee, Tian-Dow
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/35687296717916700517