Effects of relationship benefits and relationship quality on outcome- personality traits as the moderator
碩士 === 東海大學 === 企業管理學系碩士班 === 91 === The present study aims to investigate how relationship benefits affect relationship quality and relationship outcomes, and the moderating effect of personality traits from the consumer''s perspective. Based on Hennig-Thurau et al., (2002) , these varia...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50041981912569739192 |