A Study of Benefit Segment and Satisfaction on Female Auto Market
碩士 === 臺中健康暨管理學院 === 經營管理研究所 === 91 === Recently, as the economy in Taiwan grows rapidly, the average rate of citizen’s income has improved a lot. A car was once a luxury now becomes a necessity for transportation. In the strategy of marketing, spegmenting of the market is an important concept. Ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37082478847147297441 |