品牌內化及內部行銷對服務業員工服務行為之影響-以台南市大型百貨公司為例

碩士 === 南台科技大學 === 企業管理系 === 91 === According to the data of 2003 from National Statistics, the outcome of the service industry is more than two-thirds GDP in our country and advanced countries such as USA, Japan and Germany. As a result, the service industry significantly influences the national ec...

Full description

Bibliographic Details
Main Author: 林惠珍
Other Authors: 丁文生
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/93069588687081259480