The Effect of Customer Relationship Management on Customer Loyalty─An Empirical Study of Internet Banking Industry
碩士 === 南台科技大學 === 企業管理系 === 91 === Customer Relationship Management is one of the important keys in developing Internet Banking. It is especially important for Internet Banking Industry to adequately make use of the information system, consumer data and understand the transaction patterns in providi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89071109433894902120 |