The Study of Marketing Strategy for Group Inclusive Package Tour in Travel Agency

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 91 === Due to rapid economic growth and international tourism promotion, leisure travel is prevailing in Taiwan as well as outbound travel is greatly increasing year by year. Travel agency under thriving and prosperous development of tourism markets has developed di...

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Bibliographic Details
Main Authors: Jiunn-Rong Perng, 彭俊榮
Other Authors: none
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/28539447171920434331