A Study on the Relationship between Consumer Self-Confidence and Involvement Theory-A Case study of Mobil Phone
碩士 === 東吳大學 === 國際貿易學系 === 91 === Consumer self-confidence originated from the self-esteem of the psychology, and was integrated into a completed construct recently. Although self-confidence would affect the consumption’s performance and the degree of involvement, there are not many related research...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42780971627829700528 |