The Effect of Consumer Self-Confidence in the Process of Consumer Decision Making - A Study of Purchasing behavior of cosmetics
碩士 === 東吳大學 === 國際貿易學系 === 91 === Consumer self-confidence has seen an important construct without complete examination in consumer behavior literature for past 30 years. It was proposed and developed by Bearden, Hardesty and Rose (2001) for focus again. This research attempted to explore the connec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04021443036616340605 |