A Research on the Consumer Attitude Toward Mobile Short Messaging Advertisement with Promotion
碩士 === 實踐大學 === 企業管理研究所 === 91 === The technology changes the consumers’ behavior, and then the behavior changes the market. The advertisement effect of internet and traditional mass medium is not significant, so the development of mobile-commerce is highly expected. Mobile advertisement will become...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/40723525185109371781 |