The Influence of Brand Alliance in Internet on Customers'' Purchase Intentions and Brand Equity
碩士 === 實踐大學 === 企業管理研究所 === 91 === As the age of digital coming, traditional marketing strategy and transaction model can fit the fast moving environment for many companies. Hence, how can we combine marketing strategy and information technology to create Internet marketing strategy real time intera...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73628837718627418607 |