| Summary: | 碩士 === 實踐大學 === 企業管理研究所 === 91 === “Country-of-Origin in Manufacture Ability, Brand Awareness, and Prizes Awareness” are important for Consumer perceived quality. This Factor can effects customer’s perceived quality. Otherwise, a well-known brand or prizes of product can get higher perceived quality. This research uses experimentation design of 2*2*2.
This article examines the interfere roles of product knowledge, perceived price, message involvement in the relationship among country-of-origin in manufacture ability, brand awareness, prized awareness, and perceived quality.
Results show that country-of-origin in manufacture ability, brand awareness, prized awareness exert a strong influence on consumer perceived quality. As hypothesized, subjects in the high product knowledge, high message involvement and high-perceived price are greater difference than low product knowledge, low message involvement and low perceived price.
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